When MediaSilo and Wiredrive came together as one company in 2017, we did so with a vision to create software that works the way creatives do today. In fact, that’s where our new combined identity, SHIFT, came from — we wanted a moniker that reflected the ever-changing nature of content creation today.  Now we’re ready to deliver on the promise of the name.

We couldn't be more excited to present SHIFT, a new platform designed to modernize media collaboration and video post production for all creators. SHIFT is our vision come to life to solve some of the burning problems we see in the industry today. There’s no shortage of cheap new tools coming on to the market claiming to do exactly that, but none understand how enterprises work. We want to bring our decades of experience in working with the world’s leading content creators to bear, creating an intuitive, yet completely secure platform that can grow with creatives throughout their career, whether you’re a film student, a freelancer or running a network or agency. Introducing, SHIFT.

SHIFT for Creators

In talking to our customers, it became clear that the creative workflow that is currently the most “broken” is review and approval, so we focused our efforts there first. The first iteration of the platform, “SHIFT for Creators”, aimed to solve the “firehose” problem of notifications, while streamlining review and approval. You’ll see that it addresses some long-standing product requests — such as illustrating feedback and universal log-in — while also providing a brand-new way to consume and keep track of your media.

SHIFT for Creators is for two groups of people: those who receive a lot of review links and want to get review out of their email inbox, and individuals who want a better way to manage their media and works in progress.

The centerpiece of SHIFT is the Feed, designed to improve the review experience for recipients and creators alike. Inspired by the user interfaces of consumer apps we use everyday like Instagram, Spotify, and Slack, the Feed provides one place to review all the content waiting for your feedback and approval, no matter what tool it was shared from.

Finally, we wanted to extend this platform to creators of all types and create one tool that could effectively scale, whether you’re just starting out, rapidly growing your company or an executive at the peak of her career. So we’ll be offering a free-forever SHIFT for Creator's plan to individuals. Our goal is to make SHIFT the industry standard, making it easier for you to add freelancers and collaborators to your projects that are already familiar with your workflow tools.

Get your free SHIFT for Creators account at shift.io/signup.

SHIFT for Teams

The full SHIFT platform, which we’re calling “SHIFT for Teams,” is for anyone who wants to streamline their work-in-progress workflow and make their team more productive.

SHIFT for Teams supports teams of any size, as well as additional enterprise-level features like user management and advanced admin features. As always, our aim is to provide you with a product that has the security and control you need, while still being easy to learn and use.

SHIFT is designed to automate routine tasks and keep them running in the background so your team can be more productive and more creative. Your users will be able start the upload process, designate users to share with, and then move on to other tasks instead of watching progress bars load. And as an admin, you will have the ability to set policies for regular project management tasks. Set archival policies upfront, for example, and spend less time managing storage down the line.

SafeStream will be available in SHIFT, giving your users the option to apply on-demand visible or forensic watermarking to any video file. Of course, as the admin, you’ll be in complete control of how you’d like to give your users access to this advanced security feature.

Transition Planning

We’re convinced SHIFT is going to change your creative workflows for the better, and that once you experience it, you’ll be eager to get your team transitioned. But we’re also committing to making sure it’s a smooth process for every one of our customers, and that you remain in control of the entire process. SHIFT is backward compatible with all your MediaSilo and Wiredrive assets, so there’s no migration required. You can use SHIFT side-by-side with MediaSilo or Wiredrive until you're comfortable switching over completely.

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