When clean files are uploaded to Shift, administrators and project owners can designate that all assets are watermarked according to a visible and/or forensic template via SafeStream.

SafeStream is a watermarking technology which re-encodes video files with visible and forensic watermarks that are personalized to the recipients. These unique files are created in seconds, usually the time it takes a video to load, regardless of the video's duration or the number of recipients. These watermarks are burned into the file and cannot be removed, and a unique file is created for each person who accesses the assets.

SafeStream is a premium option available in Shift, Screeners.com, MediaSilo, and as an API to integrate with your applications. To trial SafeStream or to learn more about purchasing it for your workspace, please contact sales@shift.io or customersuccess@shift.io.

Enabling SafeStream

Visible and forensic watermarking occurs instantly with SafeStream by burning the watermark text into each unique file it creates. Different from a generic overlay, SafeStream generates a personalized watermark that is either visible, forensic (invisible), or both simultaneously, acting as a fingerprint to the original recipient.

SafeStream watermarking can be enabled by an administrator or project owner when creating a new project. On your projects page, click the New Project button in the top right corner.

Once you enter your project name, click on the Settings tab and select SafeStream on the left side of the page. Then, turn on the SafeStream toggle.

Please note that you will not be able to share files from projects with forensic watermarking until the file has completed profiling, approximately 2.5x runtime.

Turn on SafeStream in your project settings.

Sharing from Watermarked Projects

Public and Private sharing are both allowed from watermarked projects based on a user's permission settings.

When you are sharing content from a watermarked project, you do not need to set a watermark for that individual link. 

"Sharing from a watermarked project" automatically appears in the Share window.


Watermark Templates

Administrators can create watermark templates to reuse across projects.

In the Administration section, a workspace administrator can create and manage the templates available to the users on their workspace. To access these settings, click the Administration gear icon in the left-side navigation bar. Then, click the SafeStream tab.

Select the SafeStream tab in the Administration section.

Creating Templates - Watermark Wizard

The Watermark Wizard is where administrators can design and save watermark templates to apply to their content. This feature can be accessed from the Administration section to create templates for the entire workspace.

Use a default template, or click "New Template" to create your own.

Click "Add Mark" to start adding watermarks to your template.

An administrator is the only person who can create a SafeStream template that is available to use throughout the entire workspace.

Frame Center

The Frame Center feature in the watermark editor helps perfectly center your watermark horizontally, vertically, or both. 

Use Frame Center options to center your watermark.

Watermark Settings

Administrators can also manage Watermark Settings that are enforced throughout the workspace.

Set your watermark preferences under Watermark Settings.

Require SafeStream on New Projects

Administrators can require SafeStream on all newly created projects by toggling this option and then selecting a default watermark template.

Only Allow Templates

Administrators can also choose to only allow the use of watermark templates they have created.

When toggled on, project owners can only use these watermark templates for watermarking projects. 


Administrators can keep track of SafeStream usage under the Usage tab of the Administration section. This displays minutes used and minutes remaining and shows which projects are using the most minutes. 

View your SafeStream usage under the Usage tab.

Sharing Restrictions from Watermarked Projects

Users can share watermarked content for review and approval. As an administrator or project owner, your choice of fields in the watermark template limits the audience your users can send content to.

A template can display a user’s name, a viewer’s email address, your own custom text, or any combination of these watermarks. The type of template you apply to your project determines the type of review link you can send.


This is the user’s first and last name taken from their user profile in Shift. By adding Name as a field, you are limiting sharing to other users on your company’s workspace, even if some of the users have been assigned a role on the project and have permission to share externally.

When your users create a review link, they will only have the option to create private links (“Only named users”).

An example of a watermark template displaying a user's name:

Email Address

This is the viewer’s email address taken from their user profile in Shift, or if they are not a user, the email address you are sending the link to. If your template includes Email Address but not Name, this will allow any users with External Sharing permission to send personally watermarked files to non-users.

Users who have External Sharing permission will see all 3 audience options when creating a review link: Private, Public with Password, and Public. The only restriction is that they must send the link through email because SafeStream cannot verify the identity of the recipient for whom the file is personalized if it is delivered by copying the URL through “Get Link.”

An example of a watermark template displaying a viewer's email address:

As with any review link, your audience must sign in to leave a comment.

Custom Text

This is any custom text, such as “Do Not Distribute.” There are no audience restrictions when applying custom text because SafeStream does not have to personalize this text for each individual recipient.

You can see all sharing options proceeding from your watermark template choices according to this chart:

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