Insights is Shift’s comprehensive reporting tool that lets you hone in on any link or asset you've shared to provide your team with information on viewer activity and engagement.

Select any review link, presentation, or Spotlight from the lefthand panel to see who has interacted with the content. By clicking on a viewer's name, you can see a history of actions performed on that link, including downloads and approvals. If the person viewing your link is not a Shift user, or if they were not logged in at the time, they are presented as “Anonymous,” with each unique anonymous IP address counted separately.

As an administrator, you can see every link created on your workspace by all workspace users. If you are not an administrator, you will only see the links you have created.


Search presents several different ways to filter your analytics by date range, link title, URL, viewer, or asset.

Use the search bar to set a date range or to find a specific link, viewer, or asset.

For example, you can copy the link address of a given review link, presentation, or Spotlight and paste it into the Search field to be taken directly to its insights. Or, if you want to highlight a specific viewer to whom you are pitching, you can search by their name or email.

Map and Graph

You can visualize activity by opening the map and graph section. This section adjusts to show only data for the link, viewer, or asset you have selected.

Open the map by clicking "All Activity" under the Review Links tab.

The map shows viewers’ locations via GeoIP. Please note that GeoIP has, on average, a 5-mile margin of error.

The graph shows a visual representation of views per day for a review link, presentation, Spotlight, viewer, or asset.

Click "Graph" to see spikes in activity.

Review Links, Presentations, and Spotlights

Spotlights are microsites created and shared using the Spotlight module.

Presentations are rapidly-created shares of folders or projects that use pre-made or custom Spotlight templates. These are for instances in which you would like to use custom branding or layouts. These are created by using the Share > Presentation option.

Review Links are used for review and approval of videos, images, and documents. These are created through the Share > Review Link flow for one or multiple assets.

You can sort links by title, last activity, expiration date, and number of viewers, sessions, or approvals.

Sort links by clicking the filters icon, or by clicking the column headers themselves.

To determine the engagement of a review link, presentation, or Spotlight, select it to bring out the link’s information in the right-side drawer. If they are open, the graph and map will adjust to only show the activity on the link.

If you would like to edit this link or copy its address, select the options menu (ellipsis icon) toward the right of the row. This will bring out the option to edit the link or copy its URL.

Click the options menu to copy or edit a link.

On the right side, you will see the "View" option to open the link itself, as well as an additional path to edit the link. Beneath that is the number of asset views and downloads.

Selecting a user on the review link, presentation, or Spotlight will bring up an activity feed which shows their approvals, downloads, and view events.

Open the drilldown menu in the right column for a detailed activity stream.

Selecting the Assets tab will show you a list of the assets on the review link, presentation, or Spotlight that have been viewed. Selecting an asset will show the users who interacted with it.

For each entry on the right hand side, an options menu will offer the option to go directly to a viewer or an asset’s insights.

Click the options menu to learn more about a particular link, asset, or viewer.


The Viewers page allows you to see who has interacted with your review link, presentation, or Spotlight. If a viewer was logged in at the time of their viewing, their name will be displayed and their activity feed will show all content they have viewed, approved, and commented on.

If a user is not logged in, the Insights viewer entry linked to their IP address will appear as "Anonymous" followed by a unique 8-digit ID. Although they are not logged in, all historical activity is available for these users and they can be tracked based on their ID number.

An "anonymous" viewer is not logged into Shift.

If an anonymous user logs in, any further activity will be tracked under their named profile. Since both anonymous and named profiles are linked to a user’s IP address, you are able to use the IP address to determine correlation between a named user and an anonymous profile.

Once a viewer is selected, there are two tabs available on the right: Links and Assets.

Links will show which review link, presentation, or Spotlight the user interacted with. Selecting one of these will show the list of assets on the link. Clicking the arrow button to the left of the asset will reveal their interactions including their approvals, views, and downloads.

Select a viewer to see the links and assets with which they have interacted.

The Assets tab in the right column shows the files with which the user has interacted. This is sorted by most recent activity first. Selecting an asset will show a list of the links in which the asset is featured.

Select an asset in the right column to learn how a viewer interacted with it.

Selecting the context menu in these tabs will take you directly to the review link, presentation, or Spotlight’s page, where you can view and edit the link.

Click the options menu to learn more about a link.


The Assets page shows all individual shared files with a default sort of last viewed. When an asset is selected, the two tabs offered on the right are Links and Viewers.

Links will show any review link, presentation, or Spotlight that contains the selected asset. Selecting the link will reveal the list of viewers.

Viewers will show the list of people who have viewed the content. Selecting a viewer will show the list of links with which they have interacted.

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